Other News & Stories

Getting the Word Out About Your Yoga Studio

You’ve completed your yoga teacher training, found the ideal location, and developed different programs for your classes. Now it’s time to get the word out about your yoga studio.

Promoting your yoga studio is similar with marketing other types of business. You need to determine what makes you different from your competitors. You also need to state clearly why people should attend your classes. Similar to the practice of yoga, marketing your business requires patience. If you devote enough time and energy to your marketing efforts, you can fill your classes with people that are eager to learn from you.

Here are some tips on marketing your yoga studio:

Try the Traditional

Handing out flyers and sending postcards and promotional letters give your neighbors a sense of your presence. These traditional methods of marketing cost less, but produce great results. Experts suggest handing out leaflets at local cafés, health centers, and food stores around the city, and posting posters on community notice boards.

newspaper ads

Promote the Benefits

People are always looking for benefits, so outline what’s in it for them. Be specific; if you’re teaching aerial yoga, for example, enumerate the health benefits of being suspended from a hammock. If you plan to focus on yoga for adults, on the other hand, it’s best to present the medical conditions yoga can help treat.

Target Specific People

If you know some people who you think might benefit from your classes, don’t hesitate to talk to them personally, send them an email, or give them a call. Don’t be pushy, though. Just be honest about the possible benefits they can get.

Discuss Your Offerings

Use your classes as an opportunity to promote your offerings to students. This could pave the way for word-of-mouth advertising. Take a minute at the beginning or the end of the class and tell your students about your latest programs. If you’ve finished an aerial yoga certification, for example, give information on when you’ll start to offer aerial yoga classes.

Teaching yoga is a great way to earn money while promoting a healthy lifestyle in your community.



April 22, 2014 at 2:58 amProduct Review

Boston Marks Bombing Anniversary With Solemn Tributes

Image by Aaron Tang | Wikimedia

Image by Aaron Tang | Wikimedia

Many people have gathered to remember the victims of the Boston bombing at last year’s marathon.

Honoring victims with a moment of silence

The city’s leader said survivors have “pure courage” during the wake of tragedy.

“I know that no memorial, no words, no acts can fully provide the solace that your hearts and soul still yearn to acquire,” said US Vice President Joe Biden at the memorial program. “I hope it eases your grief a little bit.”

Apart from honoring the victims, Boston also praised the personality and strength of the survivors.

Boston strong

Participants in the ceremony included survivors, first responders, and family members of those who were killed.

The program began with a wreath-laying ceremony at the explosion site.

“This day will always be hard, but this place will always be strong,” said former Mayor Thomas Menino in a statement. “Even though the memory still brings tears to our eyes and our heart aches for those we have lost, it’s a comfort to be here with family and friends who got us through that tragic day.”



April 16, 2014 at 3:43 amiTech Services

Why You Shouldn’t Exceed Your Limit: The Consequences of Overworking

stressed womanSometimes, you just have to exert some extra effort and spend a few more hours in the office to finish a major project. While this is perfectly acceptable for many, regular doses of overworking can pose serious health risks for you. When you are too tired, you open yourself to possibilities of severe diseases.

Improper diet

The primary health-related concern that could bite you from behind is your heightened reliance on caffeine and junk food just to keep your senses awake. When it is 2 AM and you are only halfway through a report, chances are you would grab a cup of coffee or look for some sweets to keep you going. Once this becomes a habit, not only is it hard to break, it is also very detrimental to your health, as you increase the risk of diabetes and heart diseases.

When you suspect some initial symptoms of severe ailments, go to your trusted private hospital in Kent and have a checkup as a preventive measure.

Bad mood

Your mental fortitude weakens when you are way too stressed. Apart from impaired cognitive functions, you also suffer from a bad mood all day long. Without proper rest, you become anxious, grumpy, and depressed. Chances are you would yell at your staff for the tiniest of errors; or worse, you might make a deal-breaking error on the presentation you are delivering later.

Poor resistance

Ultimately, what truly exposes your vulnerabilities is the weakened immune system due to fatigue. Your unhealthy routine forces your body to dedicate more resources to strenuous tasks just to keep you up and running throughout that meeting. It would be harder to deal with the simplest of ailments on a stressed condition.

Everyone understands that the pace of work today is faster than ever, but this is not a go signal for you to ignore your well-being. It is important to know how to deal with the intense pressure and stress from your work while making sure you are still fit and healthy for all the challenges that lie ahead.



April 15, 2014 at 3:55 amHead of Health