You’ve completed your yoga teacher training, found the ideal location, and developed different programs for your classes. Now it’s time to get the word out about your yoga studio.
Promoting your yoga studio is similar with marketing other types of business. You need to determine what makes you different from your competitors. You also need to state clearly why people should attend your classes. Similar to the practice of yoga, marketing your business requires patience. If you devote enough time and energy to your marketing efforts, you can fill your classes with people that are eager to learn from you.
Here are some tips on marketing your yoga studio:
Try the Traditional
Handing out flyers and sending postcards and promotional letters give your neighbors a sense of your presence. These traditional methods of marketing cost less, but produce great results. Experts suggest handing out leaflets at local cafés, health centers, and food stores around the city, and posting posters on community notice boards.
Promote the Benefits
People are always looking for benefits, so outline what’s in it for them. Be specific; if you’re teaching aerial yoga, for example, enumerate the health benefits of being suspended from a hammock. If you plan to focus on yoga for adults, on the other hand, it’s best to present the medical conditions yoga can help treat.
Target Specific People
If you know some people who you think might benefit from your classes, don’t hesitate to talk to them personally, send them an email, or give them a call. Don’t be pushy, though. Just be honest about the possible benefits they can get.
Discuss Your Offerings
Use your classes as an opportunity to promote your offerings to students. This could pave the way for word-of-mouth advertising. Take a minute at the beginning or the end of the class and tell your students about your latest programs. If you’ve finished an aerial yoga certification, for example, give information on when you’ll start to offer aerial yoga classes.
Teaching yoga is a great way to earn money while promoting a healthy lifestyle in your community.