Organic is a term that’s been thrown around for decades, but it doesn’t carry its former limits anymore. People now know the benefits of eating better, caring for themselves more, whether they’re gym rats or 9-5 stiffs who’ll take their nutrition anywhere and anytime they can.
That’s good news if you’ve been thinking of starting your own produce business. It’s not even a small niche anymore; you’ll be catering to a large customer base with unlimited potential. And to such noble ends, here are the words you need to hear.
- Do the grunt work. Find out which agencies you need to call or visit to get your business started. Know the rules, get the permits, and figure out how you’re going to start the business if you haven’t already.
- Grow your own plants or buy them from farmers. A reasonable size of land in the backyard is good if you intend to do the planting and harvesting yourself. It’s easy, and you answer only to yourself. Study your soil, know what produce you can grow there, etc. Or know which traders are willing to do business with you, buy from them, and resell the produce.
- Know your customers. You need suppliers, and you have to know them personally so your produce will always be top quality. But you also need to know your customers. You can sell to end-customers; buy or lease a place in the local produce market to do this. Or you can visit local restaurants and other sellers to do business with them.
- Take transportation seriously. Your goods are perishable; time is of the essence, and so is the way you deliver your produce. For now you can maybe use your minivan or F-150, but if you’re delivering more to far places, you need a refrigerated truck or a flatbed carrier. You can hire such a vehicle, but if you’re thinking long term, find one you can buy.
These are the basics of starting your own produce business. You have a captive market already, but marketing isn’t such a bad idea, especially if you are in a small town, or if you are in a large town with lots of competition. You’ll learn more through research, experience and time. Have fun planting, harvesting, getting healthy and making money.