The Marketing Section

Email Marketing Strategies: What are Your Options?

A businessman using his emailWith over 144 billion emails being sent and received every day, email marketing ranks as one of the most elite means of business communication.

A standard inbox of an average consumer roils with competitive subject lines, attention-seeking emails, as well as dozens of email marketing services messages. So, how do you separate the signal from the noise? Vonazon and other marketing agencies share the following tips:

Personalization without the recipient’s name

According to a study by the Temple University’s Fox School of Business, personalized email greetings could be harmful to your marketing strategies. This is because of the recent rise in cyber-criminal activities such as identity theft and credit card fraud. As such, consumers are becoming overly cautious of emails with personalized greetings.

Here is the takeaway: gather little knowledge about your recipient and form a small time relationship with them before placing their names on the Internet. Find out the products they use, their history of purchase, and their favorite products before bombarding their inbox.

Short vs. long subject lines

A majority of people are obsessed with crafting a perfect subject line that they end up messing it. There are two major areas that you should always avoid. These include the 60-70 characters subject line and the extremely persuasive words.

Make sure that the subject line of your emails has less than 49 characters, as these will have a higher click through and open rate. Additionally, avoid words such as “must,” “last chance,” and “don’t be left behind.”

Give your readers something

Consumers love freebies. Studies say any email sent to consumers with a template, tools, or an eBook attached has a greater possibility of being opened and read. Depending on your line of business, you may also include photo albums, brain teasers, and expert interviews. This will not only make the consumers open your emails, but also respond to them.

Knowing the right strategies to email marketing only makes half of your marketing achievements. The other half lies in getting the right marketing agency that can help you apply the strategies effectively. Find an agent who is a team player and will listen to your needs and approach, and help you convert your efforts to sales.

December 7, 2017 at 7:46 pmThe Marketing Section

A Common Factor All Successful Online Marketing Schemes Have

SEO concepts seen on a laptop screenWith more than half of New York’s population using the internet and the entire population having access to mobile broadband service, it should go without saying that the State’s residents are increasingly becoming digitally-connected. In fact, for the majority of them, having access to the internet is already a way of life — more of a necessity than a luxury. This makes complete sense, seeing that many of them rely on the web for a lot of their activities.

With that said, you should no longer look at online marketing as just a useful addition to your overall marketing campaign. You already have to treat it as a necessity. You should also come to the understanding that a crucial key to its success is search engine optimization.

Getting to the bottom of SEO’s importance

At its core, an effective New York SEO campaign will make your online assets appear higher on search engine results pages (SERPs), which means your brand will too. It won’t do you any good if your online platforms, even if you have multiple of them, don’t appear on the first page of SERPs. Optimizing your site based on the criteria of search engines, especially the industry’s biggest names (Google, Bing, and Yahoo!) increases the likelihood of better rankings.

The higher the ranking, the more visibility your brand receives. This then translates to a boost in the amount of potential traffic flowing to your web-based assets.

SEO’s essence in today’s internet-connected society.

Know that most search engine users favor only the top five recommendations on SERPs. As such, falling beyond this can mean potentially huge visitor losses on your part. Because SEO gives you the opportunity to appear on the top-most part of SERPs, you should take advantage of this as soon as possible.

This is just one part of the equation that SEO fulfills, but it should already be enough for you to recognize its utmost value in your overall marketing campaign.

November 28, 2017 at 7:49 amThe Marketing Section

Advantages of Hiring a Web Development Company

Web Dev
A website plays a very critical role in your business to meet its online marketing and sales goals. More than that, it represents the best face and identity of your company and brand. Designing it and keeping it well maintained are keys towards continued success. Hiring a web development company in Melbourne such as Voodoo Creative to handle those needs is the best investment you can make today. Here are four advantages when you hire a web development company.

1. Focused Work

One of the biggest advantages of outsourcing your web development is that the company you hire will focus exclusively on that. This ensures a level of quality that may not be possible if you only have a few people. This would help your staff focus on what needs to be accomplished in your company and leave the web design in skilled hands.

2. Guaranteed Expertise

Another great benefit of getting a web development company in Melbourne is that you can be sure that they’re very good at what they do. Look for a company that is reputable and trustworthy because they deliver. Also, there are many minds on their team working for you, so you will always have a good team to advise you.

3. Better Savings

It’s more affordable to outsource to a company for web development because you could pay them on a per project or contract basis. You’re guaranteed a work output in a given period, and you don’t have to spend money on equipment and supplies.
You don’t have to create another department for your web design and promotion needs. Hire a web development company for these reasons, and you can be sure that you will have the website that you’ve always wanted.
September 29, 2017 at 8:35 amThe Marketing Section