The Marketing Section

Here are Ways to Improve Your Local SEO Strategy

SEO Flashed on Computer MonitorMany experts agree that to maximize the potential of a campaign, a company must take a clearly defined and specific approach. Local search engine optimization or SEO makes this possible. You can focus your attention on your neighborhood or region and filter out longshot markets.

Experts on local SEO for businesses in Denver cite the following tactics that can improve your campaigns.

Get Quality Reviews

A survey conducted by BrightLocal mentioned that 97% of their respondents read reviews for local companies, with 85% trusting what they read and even putting them in the same category as a personal recommendation. With these numbers in mind, it’s important to solicit reviews and post them on your business page or pages within your website.

Use different platforms for publishing both positive and negative reviews. Sites such as Google My Business, Facebook and others can help with this strategy. Respond to each review, regardless of its content, and monitor social mentions of your brand.

Direct Traffic to Local Pages

An optimized and heavy traffic homepage is a good thing. However, you also want your other localized pages to get the same amount of attention. Direct visitors to a place they would want to be in; funnel them to a page that has the information, products or services they are looking for or solves their immediate problems. Make the mentioned recommendations above possible by streamlining your pages’ layout and navigation.

Optimize Meta Descriptions and Titles

These are still important to the success of your campaigns. These elements reflect and provide a summary of the content of a page whenever the results appear after a query. Make the descriptions and titles catchy and descriptive enough to warrant a click from a user. Some best practices include removal of page names and use of relevant titles. Also, avoid duplication and don’t stuff keywords.

These are only some of the ways to improve the effectiveness of your local SEO campaigns. Implement these to gain an edge and get ahead of your competitors.

July 23, 2018 at 2:53 amThe Marketing Section

Why Canadian SMEs Need to Invest More in Digital Marketing

digital marketing flashed on a laptopMany companies today have turned to online marketing as a staple part of their business expansion and development plan, which have been the norm for many small- and medium-sized businesses in Canada.

If you’re looking for SEO services in Ottawa or Toronto, many companies offer them along with other solutions such as social media management and website design.

Keeping Up with Trends

SMEs need to rethink their digital strategies for this year and focus more on mobile, email, social media, video and influencer marketing campaigns. Mobile marketing, in particular, has the potential to be a major source of leads since most people now use a smartphone.

In fact, an industry survey showed that almost 60% of phone users are unlikely to recommend your business if your website is not mobile-friendly. Social media serves as another gold mine that even companies in the financial sector, including mortgage lenders, are now using it as a marketing tool.

Online Shopping

SMEs in the retail sector are likely the businesses that need to invest in digital marketing more than any other industry. Canadians are increasingly becoming more accustomed to online shopping, which affects sales from physical stores.

Experts said that retailers could no longer ignore the ecommerce trend, especially since online retail would only continue to accelerate in 2018. The expansion would partly stem from major ecommerce companies that plan to launch new devices.

These include Amazon’s Echo smart speakers, which would allow users to tell what they want to order online instead of clicking icons on their phones.

While online marketing presents an opportunity to expand your business, it may be wise to outsource it to a third-party service provider. By doing so, you may save on costs and get a better value for your money. What is your business strategy for this year?

May 7, 2018 at 1:07 pmThe Marketing Section

4 Social Media Management Tools You should Have in 2018

Social Media in a sticky noteWhether you are running a small or big business, having an effective social media management strategy is a huge advantage. This gives you an opportunity to increase brand awareness, build and expand your network and improve your customer service.

At some point, you might consider using different social media platforms to promote your business in Canberra. This is a good move for start-ups and growing companies that want to reach the next level. If you are considering this option, you need the best social media management tools to keep you updated.

Here are some of them:

SocialDrift

This tool is essential for businesses using Instagram as their main social media channel. The main feature of this tool is it allows you to send automated likes and comments to your target users within a specific demographic. Instagram marketers use this strategy to entice other users to visit their account, which improves brand awareness and drives followers.

Buffer

Buffer is among the most popular publication tools used by social media marketers. It allows you to schedule your daily posts across all your social media accounts. By default, this tool will recommend the best posting time according to certain peak engagement, but you can always customise the date and time. Buffer’s main features include post composer, custom post schedule and post statistics.

Owlmetrics

This data analytics tool is best for Instagram users. It enables you to analyse follower engagement and growth by gathering relevant data, such as post-peak time, popular content, and your audience’s behaviour. Use this tool to improve your content marketing.

Sprout Social

For businesses requiring an enterprise-level social media solution, Sprout Social should be on top of the list. This is among the most advanced social media management tools, as it connects you to the major social networks. It likewise features comprehensive data analytics and content publishing tool for all your social media accounts.

Investing in these tools is a good decision, as they can help improve your marketing strategies and increase your chances of gaining success. Work with a reputable provider of digital marketing solutions today. They can help you analyse the data gathered from those tools.

April 24, 2018 at 7:00 amThe Marketing Section