The Marketing Section

Forget ‘Unique’: Market What Makes Your Brand Different

Brand concept shot

Is it still possible for a business to be marketed as ‘unique’? In a market where every start-up company has the latest, the brightest idea that can change the world, how do you make your brand stand out? The secret is advertising what makes you different. The keywords are ‘advertising’ and ‘different’.

Here are some tricks to help you:

Embrace Local

So you’re a local company. All the employees are residents of Melbourne, and you are sourcing ingredients from the neighbourhood. None of the imported stuff. Is that a bad thing? Not if you and your SEO consultants market it the right way. Rather than belittle what is seen locally, talk about how you are helping the community and the environment by minimising the consumption of fuel.

Have a Stand

Customers these days are all for supporting causes that are close to their heart. If you express your love for the environment or openly support charities, that can work well for business. Follow the lead of shoe brand TOMS, which donates a pair of shoes to those in need for every pair that customers buy. Major coffee shop franchises also support various causes, which they talk about in their yearly planners. You could talk about your chosen cause in a press release or on a blog post.

Give Back

The cause you support in your business could be in other locations, but that does not mean you should ignore your local community. You are embracing local, remember? Sponsor local events and be an active part of the community. Participate in clean-ups and cleanliness drives. Donate old clothes. The options are endless, but you do not have to participate in all of them. Choose a cause that is in line with your brand’s mission and vision.

There are plenty of ways to market your business. The most favourable one is the one that takes advantage of what you have to offer that enriches the lives of your customers.

April 2, 2018 at 6:05 amThe Marketing Section

4 Easy Ways to Improve Your Company’s Web Presence

Group discussing online marketingMarketers of companies and startups have been scrambling since the Internet exploded and the rules of marketing changed a bit. Ever since the new millennium started, companies had to compete in the realm of the Internet to reach out to the largest possible segment of the market. Establishing and boosting your business’s web presence is an important part of your marketing efforts.

Here are some of the things you can do to improve your company’s online popularity:

Hire an excellent web designer

Almost all companies have websites, but only a few really know how to use them to their advantage. In a website, it is not just about the beauty of the interface; you should also consider the fact that content highlights the strengths of the business. User experience is also something that you should think about.

To improve your website, C1 Partners suggests that you hire an experienced web designer. Look for a website design company in Denver that can build an attractive and functional website for your business.

Showcase your best products and services

Visitors are not going to spend hours on your website or social media pages. As such, you must ensure that you highlight your best products and services as much as possible the moment they open your pages.

Do not underestimate the power of social media

Social media marketing is an effective way to reach out to many people. It can even be more effective than traditional marketing tactics. It allows you to connect with your target customers and build your own online community.

Update your content regularly

Give consumers a reason to come back to your page. This is a first step toward establishing a good relationship with them.

The Internet offers many opportunities for businesses to grow and make money. It is important for companies to boost their web presence if they want to stay on top of the competition.

March 15, 2018 at 7:59 amThe Marketing Section

Three People You Need for Your New Business

colleagues at workplaceStarting a business is not as easy as you might think. It’s not that hard either if you’ve got the right people to help. And before you think that you don’t have the money to hire a full team of professionals, know this: you don’t need a team of 50 to get a small business going.

What you need is a team comprised of these people:

Business Consultant

You have the vision, but what do you know about execution? Your approach to business might not be the most productive, and considering you’ve got limited resources, you need to use them wisely. A business consultant helps you determine where to focus and what marketing strategy to employ to conserve your resources while getting the most exposure. They inspect your business plan for flaws so you can correct them early on.

SEO Team

It’s impossible to achieve success these days if you’re not paying attention to SEO. Everyone else in Salt Lake City is doing it, and thinking you can beat them without doing any kind of search engine marketing will be your own downfall. SEO is so ingrained in business operations that you might not even know you’re doing it. You can be better informed with the help of an SEO consultant like SEO Werkz, however, so your efforts won’t be wasted on marketing strategies that do not show results.

Compensation Lawyer

Money is one of the most important resources you have to save when you’re just starting out. This doesn’t mean you should be paying employees beyond the daily minimum or ignoring their needs. A compensation lawyer will help you determine the basics of everything related to employee salaries and benefits, so you comply with the law while still having enough money for other aspects of the business.

Anyone can start a business, but not everyone will succeed if they don’t know the first thing about business operations. Find the right people to help you.

February 3, 2018 at 1:00 amThe Marketing Section