The Marketing Section

Store Design & Cleanliness: Keeping Your Business Looking Great at All Times

Clean and Organized Food StoreWhether you’re operating a car dealership with a showroom, a display area for home building and renovation products, or a clothing store, you have to make sure your shop is always in great shape. Customers partly judge your business based on what they see when they enter your shop, and their eyes are not only fixed on your products.

Showrooms, display areas, and shop floors are important because the process of looking and buying is a complete experience. The store design, the customer service, the waiting time, the temperature — everything is partly responsible for whether a customer buys, comes back to buy more, or leaves and never go anywhere near your business again.

To make your shop more attractive and comfortable for customers, here are some ways of caring for it:

Consider your customers.

Store design is a big deal. When you design your shop floor, make sure it speaks to your demographic. Take a cue from established brands like Adidas, which attracts the sporty and “cool” type with their store displays, or Billabong, which caters to the surfing and beach-going lifestyle.

Don’t neglect cleanliness and maintenance.

Nothing can make your store look old and dated — read: “going out of business” — faster than neglect. Cleanliness is important not only for keeping your employees and customers away from disease or allergies; it’s also for making sure your store doesn’t become an eyesore. Allied Facility Care and other experts recommend hiring janitorial services for your Dallas office to keep everything looking nice and free from clutter, dust, and dirt.

Make adjustments.

Like your products, your store needs to change with time. A redesign might be in order every so often. While you want to keep your brand identity strong and consistent, even businesses must grow up. Make sure you tweak your store occasionally to appear more in tune with what’s new and trending.

Whatever business you are in, you can probably find a way to apply these suggestions. Comfort, style, brand identity, and customer satisfaction — your store’s design can address all these and more, so don’t take design for granted.

April 4, 2017 at 4:00 amThe Marketing Section

Three Things to Know about Australia’s Ute

truck fleet
Australia is known for many things: the Great Barrier Reef, the casual Aussie accent, kangaroos and koalas, surfs and beaches, and a more laid-back lifestyle.

When it comes to vehicles, nothing spells Land Down Under more than the utility coupes.

To help you appreciate and understand the ute culture in Australia, here are three important things to know about the vehicle:

1. Utes Are Not Pickup Trucks – Technically

The quintessential vehicle features two doors and a cargo tray. It is popular in the rural areas where it serves several purposes, including delivering goods during the weekdays and carrying camping gear during the holidays.
Over the years, however, the term has been used interchangeably with ’pickup’.

Perhaps it is because of the increased demand and patronage for supersized American pickup trucks. They can also survive the diverse road conditions and landscapes of the country. Technically, pickup trucks are different from the Australian utes since they do not have integrated cargo trays.

2. South Australia Does Not Classify Classic Utes as Heavy Vehicles

In South Australia, the category for heavy vehicles includes B-doubles, road trains, trucks, agricultural machinery, tankers, delivery trucks and other vehicles that are long and are slow-moving when on the road. MFI Service Bodies, for example, uses heavy-duty vehicles for their commercial and recreational fleet services.

Licences given to the owners are dependent on the vehicle class: light rigid or medium rigid, heavy rigid or heavy combination, and multi-combination.

3. It Is Normal to Customise Utes

Since utes are not only a necessity but also a bragging right, most owners spend money on customising their design. Some of the popular additions include bullbars, spotlights and mudflaps. You can also customise commercial ladder racks in Australia.

Despite the influx of more foreign heavy-duty vehicles, the utes are here to stay. Their multipurpose use serves Australians in ways that other service vehicles can’t. Trucks may evolve, but utes will never go away.

February 1, 2017 at 1:00 amThe Marketing Section

Creative Ticketing Design Ideas Worthy of Recycling

Creative Ticketing DesignAfter an event, people may easily disregard their tickets after the hard work of saving, standing in line and fighting for it. But you can make tickets very eye-catchy that customers will want to keep them as a memento.

If you are an event planner, you should want every bit of your creative efforts to be recognized. Here are some design ideas that will make your tickets a collectible and definitely unworthy of the trash bin:

Metallic Inks

Translucent metallic inks are cute ways to make classy tickets outstanding. Myzone.com advises that this ticket design is perfect when you want standout tickets with high security performance. These come in different colors and not just the usual neutral greys, golds, and silvers. These also give texture to tickets if you are looking for variety to glossy or 2D prints.

Holographic Security Foil

Anti-counterfeiting ticketing system, such as holographic designs are also creative. A holographic image, as defined by Holocenter.org, can be seen by looking into an illuminated holographic print or by pointing a laser through a hologram and projecting it to a screen. These are perfect for Star Wars movie marathon or school science fairs. Holographic security foils are naturally colorful and proposes many design possibilities.

Blacklight Sensitive

For high security events, your tickets may serve another purpose, that is make it counterfeit proof and sassy. Blacklight responsive tickets are useful in bar events, concerts and other events where lights are turned low. You can design yours and make it better by giving it a twist. For example, admission tickets that double as raffle coupons may be printed with UV transparent ink.

Tickets should not be treated as an ephemera rather a memorabilia that should last a lifetime. Make your tickets a future collectible and find a ticket printing company to help you get the job done fast and efficient.

July 9, 2015 at 12:00 amThe Marketing Section