iTech Services

April 24, 2015 at 10:18 am

Mobilegeddon is Here: Are You Prepared?

Mobilegeddon Google, the largest search engine in the world, finally launched its mobile-friendly algorithm update on April 21. As more people are using their smartphones and tablets to browse the Internet, the search engine giant finds it important to provide the most relevant and timely results for their users. The big question is—are you prepared for it?

Pushing the Mobile-friendly Algorithm

In October 2014, Google introduced their Mobile Usability component and used Webmaster Tools to find out which websites have poor optimization settings for mobile. They began sending warnings to site owners, marking the start of their mobile-focused campaigns.

Labeled as mobilegeddon by SEO specialists, many site owners have consulted with experts offering search engine marketing services about what they should do. The answer is simple—to optimize their web pages for the growing mobile population. To test if your site is good enough, Google has offered resources like the Mobile-Friendly Test with a tutorial.

Google reported that since their announcement in February 2015, about 4.7% of sites have adapted and become mobile-friendly. The figures are quite small, but SEO experts believe that it’s only the beginning. With Google’s large index of web pages, they haven’t probably checked and are still resolving the poorly maintained pages on the web.

Should You Focus Only on Mobile Optimization?

Following the algorithm launch, Google said that mobile optimization is only among the 200 factors that they look for in a website. Sites not optimized for mobile will not immediately drop to the bottom of search rankings. They noted on their blog that it’s still possible for non-mobile-friendly sites to rank high if their pages hold content that users find relevant.

The mobile-friendly algorithm update is only among the efforts that Google is putting to serve users better. As a site owner, it’s beneficial to follow what Google has in store because you have the same market—the consumers.