Charitybuzz is auctioning an hour with tech giant’s chief executive for charity. Already standing at $180,000, proceeds are going to the Robert F Kennedy Center for Justice and Human Rights. This makes Cook the latest participant in an ongoing series of “time auctions” to bring benefits from celebrities.
With Cook’s time seen as so precious and interaction with him so potentially valuable, bids on the auction have ramped up rapidly. Though the bidders do not have to give real names, they seem already to include executives from rival companies.
Cook’s auction has the chance to rival or even beat the current record on Charitybuzz, where someone paid $255,000 to shadow former president Bill Clinton for a day. It will be hard, however, to match the $3.46m paid by a group of investors in 2012 for lunch with the financier Warren Buffett, who has been auctioning the chance to lunch with him since 2000.
Who will win this auction and what exactly does he have to gain from the coffee? Find out more from The Guardian’s Charles Arthur.