Other News & Stories

Email Marketing Strategies: What are Your Options?

A businessman using his emailWith over 144 billion emails being sent and received every day, email marketing ranks as one of the most elite means of business communication.

A standard inbox of an average consumer roils with competitive subject lines, attention-seeking emails, as well as dozens of email marketing services messages. So, how do you separate the signal from the noise? Vonazon and other marketing agencies share the following tips:

Personalization without the recipient’s name

According to a study by the Temple University’s Fox School of Business, personalized email greetings could be harmful to your marketing strategies. This is because of the recent rise in cyber-criminal activities such as identity theft and credit card fraud. As such, consumers are becoming overly cautious of emails with personalized greetings.

Here is the takeaway: gather little knowledge about your recipient and form a small time relationship with them before placing their names on the Internet. Find out the products they use, their history of purchase, and their favorite products before bombarding their inbox.

Short vs. long subject lines

A majority of people are obsessed with crafting a perfect subject line that they end up messing it. There are two major areas that you should always avoid. These include the 60-70 characters subject line and the extremely persuasive words.

Make sure that the subject line of your emails has less than 49 characters, as these will have a higher click through and open rate. Additionally, avoid words such as “must,” “last chance,” and “don’t be left behind.”

Give your readers something

Consumers love freebies. Studies say any email sent to consumers with a template, tools, or an eBook attached has a greater possibility of being opened and read. Depending on your line of business, you may also include photo albums, brain teasers, and expert interviews. This will not only make the consumers open your emails, but also respond to them.

Knowing the right strategies to email marketing only makes half of your marketing achievements. The other half lies in getting the right marketing agency that can help you apply the strategies effectively. Find an agent who is a team player and will listen to your needs and approach, and help you convert your efforts to sales.

December 7, 2017 at 7:46 pmThe Marketing Section

What to Keep in Mind When Looking for Commercial Loans

Mortgage and Loan keys on a keyboardCommercial loans are an ideal source of funds to realize the dream of owning or expanding a business. However, you may fail to get funding that is suited for your business if you fail to look at the following points below.

Have the records and plans in place

The lenders want to be sure that their loans will be paid back. They need to see the financial records of your business, your projections, and the activities for which you are seeking a loan, according to ARF Financial, whether its a funding for a restaurant or a small boutique shop. Have a plan, prepare the records, documents, and projections to show that you mean business.

Put some money down

If you would like to buy some equipment or property, you should put a down payment before asking for the loan. Lenders would be more eager to loan you money if you share the risk too. Many of them will not finance your asset for more than 75 percent.

Do market research

Do not close a deal with the first commercial lender you come across. Look around for other offers. Compare the cost of the loan and other terms before settling on a particular lending company.

Negotiate a deal with the lender

Most of the lenders are open for negotiation. See how you can add some icing to the deal and make the lender lower the rates. For example, if you need restaurant funding and your restaurant has some cash flow, you can be banking with the financial institution in return for a better deal.

Borrow what you can repay

Choose a loan that is reasonable for your business. Otherwise, the loan may put you under pressure to seek further funding, cause cash flow problems or even have some of the property taken away by the lender.

If you’ve been planning to expand or re-organize your business, a commercial loan can help you to start your plans immediately. However, keep in mind the pointers above to get the funding that will help your business.

December 3, 2017 at 1:00 amMind of Money

A Common Factor All Successful Online Marketing Schemes Have

SEO concepts seen on a laptop screenWith more than half of New York’s population using the internet and the entire population having access to mobile broadband service, it should go without saying that the State’s residents are increasingly becoming digitally-connected. In fact, for the majority of them, having access to the internet is already a way of life — more of a necessity than a luxury. This makes complete sense, seeing that many of them rely on the web for a lot of their activities.

With that said, you should no longer look at online marketing as just a useful addition to your overall marketing campaign. You already have to treat it as a necessity. You should also come to the understanding that a crucial key to its success is search engine optimization.

Getting to the bottom of SEO’s importance

At its core, an effective New York SEO campaign will make your online assets appear higher on search engine results pages (SERPs), which means your brand will too. It won’t do you any good if your online platforms, even if you have multiple of them, don’t appear on the first page of SERPs. Optimizing your site based on the criteria of search engines, especially the industry’s biggest names (Google, Bing, and Yahoo!) increases the likelihood of better rankings.

The higher the ranking, the more visibility your brand receives. This then translates to a boost in the amount of potential traffic flowing to your web-based assets.

SEO’s essence in today’s internet-connected society.

Know that most search engine users favor only the top five recommendations on SERPs. As such, falling beyond this can mean potentially huge visitor losses on your part. Because SEO gives you the opportunity to appear on the top-most part of SERPs, you should take advantage of this as soon as possible.

This is just one part of the equation that SEO fulfills, but it should already be enough for you to recognize its utmost value in your overall marketing campaign.

November 28, 2017 at 7:49 amThe Marketing Section