Post Tagged with: "business"

Forget ‘Unique’: Market What Makes Your Brand Different

Brand concept shot

Is it still possible for a business to be marketed as ‘unique’? In a market where every start-up company has the latest, the brightest idea that can change the world, how do you make your brand stand out? The secret is advertising what makes you different. The keywords are ‘advertising’ and ‘different’.

Here are some tricks to help you:

Embrace Local

So you’re a local company. All the employees are residents of Melbourne, and you are sourcing ingredients from the neighbourhood. None of the imported stuff. Is that a bad thing? Not if you and your SEO consultants market it the right way. Rather than belittle what is seen locally, talk about how you are helping the community and the environment by minimising the consumption of fuel.

Have a Stand

Customers these days are all for supporting causes that are close to their heart. If you express your love for the environment or openly support charities, that can work well for business. Follow the lead of shoe brand TOMS, which donates a pair of shoes to those in need for every pair that customers buy. Major coffee shop franchises also support various causes, which they talk about in their yearly planners. You could talk about your chosen cause in a press release or on a blog post.

Give Back

The cause you support in your business could be in other locations, but that does not mean you should ignore your local community. You are embracing local, remember? Sponsor local events and be an active part of the community. Participate in clean-ups and cleanliness drives. Donate old clothes. The options are endless, but you do not have to participate in all of them. Choose a cause that is in line with your brand’s mission and vision.

There are plenty of ways to market your business. The most favourable one is the one that takes advantage of what you have to offer that enriches the lives of your customers.

April 2, 2018 at 6:05 amThe Marketing Section

The Truth You Need to Know About Small Business Lending

money on a clipboardThe face of small business financing has undoubtedly changed over the years. Nowadays, small business owners can have an average debt load of $195,000. They also have a higher average credit limit amounting to $56,100.

This doesn’t automatically mean, however, that all small for-profit organizations have secured loans or credit lines that big. In fact, many of them continue to apply for financing services, although some have undergone the frustrating and emotionally-toiling experience of receiving a rejection.

As one of the 2.1 million small businesses in New York, what can you do to minimize financing risks?

Explore all possible financing options

Applying for a traditional business loan is one of the most effective strategies to acquire financing, but some are still skeptical about it. The good news is there are alternatives.

A good example is inventory-based loans (also known as inventory financing). This asset-based lending system gives your business a higher chance of getting an approval since you’ll be using your inventory as collateral. Through it, you’re secured to have a revolving line of credit. You’ll be able to keep product supply in safe quantities, which means more opportunities to make sales and gain steady profit.

There are several other uses for inventory loans, such as backing you up in case of a sudden emergency expense or in case you need to manage seasonal limited cash flows.

Start improving your credit

One of the biggest reasons business owners get a loan rejection letter is their lack of creditworthiness. This factor can make all the difference when applying for a loan, as it’s a reflection of how financially responsible you are. Lenders want and need borrowers like you, but they also have to ensure that they can get their money back. Before applying, make sure you have a good credit.

As early as now, find the most suitable loan for your business and start building and improving your credit. This way, you can grow your list of potential funding sources further and find it easier to acquire them.

March 29, 2018 at 1:00 amMind of Money

4 Easy Ways to Improve Your Company’s Web Presence

Group discussing online marketingMarketers of companies and startups have been scrambling since the Internet exploded and the rules of marketing changed a bit. Ever since the new millennium started, companies had to compete in the realm of the Internet to reach out to the largest possible segment of the market. Establishing and boosting your business’s web presence is an important part of your marketing efforts.

Here are some of the things you can do to improve your company’s online popularity:

Hire an excellent web designer

Almost all companies have websites, but only a few really know how to use them to their advantage. In a website, it is not just about the beauty of the interface; you should also consider the fact that content highlights the strengths of the business. User experience is also something that you should think about.

To improve your website, C1 Partners suggests that you hire an experienced web designer. Look for a website design company in Denver that can build an attractive and functional website for your business.

Showcase your best products and services

Visitors are not going to spend hours on your website or social media pages. As such, you must ensure that you highlight your best products and services as much as possible the moment they open your pages.

Do not underestimate the power of social media

Social media marketing is an effective way to reach out to many people. It can even be more effective than traditional marketing tactics. It allows you to connect with your target customers and build your own online community.

Update your content regularly

Give consumers a reason to come back to your page. This is a first step toward establishing a good relationship with them.

The Internet offers many opportunities for businesses to grow and make money. It is important for companies to boost their web presence if they want to stay on top of the competition.

March 15, 2018 at 7:59 amThe Marketing Section