Post Tagged with: "business"

Why Canadian SMEs Need to Invest More in Digital Marketing

digital marketing flashed on a laptopMany companies today have turned to online marketing as a staple part of their business expansion and development plan, which have been the norm for many small- and medium-sized businesses in Canada.

If you’re looking for SEO services in Ottawa or Toronto, many companies offer them along with other solutions such as social media management and website design.

Keeping Up with Trends

SMEs need to rethink their digital strategies for this year and focus more on mobile, email, social media, video and influencer marketing campaigns. Mobile marketing, in particular, has the potential to be a major source of leads since most people now use a smartphone.

In fact, an industry survey showed that almost 60% of phone users are unlikely to recommend your business if your website is not mobile-friendly. Social media serves as another gold mine that even companies in the financial sector, including mortgage lenders, are now using it as a marketing tool.

Online Shopping

SMEs in the retail sector are likely the businesses that need to invest in digital marketing more than any other industry. Canadians are increasingly becoming more accustomed to online shopping, which affects sales from physical stores.

Experts said that retailers could no longer ignore the ecommerce trend, especially since online retail would only continue to accelerate in 2018. The expansion would partly stem from major ecommerce companies that plan to launch new devices.

These include Amazon’s Echo smart speakers, which would allow users to tell what they want to order online instead of clicking icons on their phones.

While online marketing presents an opportunity to expand your business, it may be wise to outsource it to a third-party service provider. By doing so, you may save on costs and get a better value for your money. What is your business strategy for this year?

May 7, 2018 at 1:07 pmThe Marketing Section

4 Social Media Management Tools You should Have in 2018

Social Media in a sticky noteWhether you are running a small or big business, having an effective social media management strategy is a huge advantage. This gives you an opportunity to increase brand awareness, build and expand your network and improve your customer service.

At some point, you might consider using different social media platforms to promote your business in Canberra. This is a good move for start-ups and growing companies that want to reach the next level. If you are considering this option, you need the best social media management tools to keep you updated.

Here are some of them:

SocialDrift

This tool is essential for businesses using Instagram as their main social media channel. The main feature of this tool is it allows you to send automated likes and comments to your target users within a specific demographic. Instagram marketers use this strategy to entice other users to visit their account, which improves brand awareness and drives followers.

Buffer

Buffer is among the most popular publication tools used by social media marketers. It allows you to schedule your daily posts across all your social media accounts. By default, this tool will recommend the best posting time according to certain peak engagement, but you can always customise the date and time. Buffer’s main features include post composer, custom post schedule and post statistics.

Owlmetrics

This data analytics tool is best for Instagram users. It enables you to analyse follower engagement and growth by gathering relevant data, such as post-peak time, popular content, and your audience’s behaviour. Use this tool to improve your content marketing.

Sprout Social

For businesses requiring an enterprise-level social media solution, Sprout Social should be on top of the list. This is among the most advanced social media management tools, as it connects you to the major social networks. It likewise features comprehensive data analytics and content publishing tool for all your social media accounts.

Investing in these tools is a good decision, as they can help improve your marketing strategies and increase your chances of gaining success. Work with a reputable provider of digital marketing solutions today. They can help you analyse the data gathered from those tools.

April 24, 2018 at 7:00 amThe Marketing Section

Forget ‘Unique’: Market What Makes Your Brand Different

Brand concept shot

Is it still possible for a business to be marketed as ‘unique’? In a market where every start-up company has the latest, the brightest idea that can change the world, how do you make your brand stand out? The secret is advertising what makes you different. The keywords are ‘advertising’ and ‘different’.

Here are some tricks to help you:

Embrace Local

So you’re a local company. All the employees are residents of Melbourne, and you are sourcing ingredients from the neighbourhood. None of the imported stuff. Is that a bad thing? Not if you and your SEO consultants market it the right way. Rather than belittle what is seen locally, talk about how you are helping the community and the environment by minimising the consumption of fuel.

Have a Stand

Customers these days are all for supporting causes that are close to their heart. If you express your love for the environment or openly support charities, that can work well for business. Follow the lead of shoe brand TOMS, which donates a pair of shoes to those in need for every pair that customers buy. Major coffee shop franchises also support various causes, which they talk about in their yearly planners. You could talk about your chosen cause in a press release or on a blog post.

Give Back

The cause you support in your business could be in other locations, but that does not mean you should ignore your local community. You are embracing local, remember? Sponsor local events and be an active part of the community. Participate in clean-ups and cleanliness drives. Donate old clothes. The options are endless, but you do not have to participate in all of them. Choose a cause that is in line with your brand’s mission and vision.

There are plenty of ways to market your business. The most favourable one is the one that takes advantage of what you have to offer that enriches the lives of your customers.

April 2, 2018 at 6:05 amThe Marketing Section