Post Tagged with: "business"

Everything You Need to Know about Search Engine Optimization 

SEO blocks stackedIn today’s stiff competition, you need to keep up with the latest business trends to stay in the game. No matter how good your products and services are, it can be challenging to reach your goals without an effective branding strategy.

This is one of the reasons business owners today are shifting to digital marketing as a primary tool for promoting their products and services.

Search Engine Optimization Helps Your Business Grow

In Utah, Search Engine Optimization or SEO has helped thousands of startups and small businesses in many ways. SEO Werkz explains that these days, more people prefer using the Internet to get information and find the products or services they need. Statistics show that there are about 4.5 billion active Internet users daily. Having a strong online presence can help you build and expand your network.

Understanding the Role of SEO

The main role of SEO is to put your website on top of the search results of prominent search engines, such as Google, Yahoo, and Bing. This can be possible by optimizing each webpage through keyword research and development, content curation and submission, and link building analysis. To give you additional insights, here’s a quick overview of each step.

  1. Site Audit – SEO specialists need to check your website from scratch to determine the best methods for your campaigns.
  2. Keyword Research – Identify your target market and choose the keywords you want to rank for your website.
  3. Content Creation and Submission – In all SEO campaigns, you need original, relevant, and informative articles. This is crucial for link building strategies.
  4. Link Building Analysis – Before, you can simply build multiple links. Search engines can track link spamming activities. You need relevant and updated links for your campaigns.

Finally, you need to understand that it takes time to see the effectiveness of your SEO campaigns. Google and other search engines have become smarter these days. They can easily identify spams and black hat or unethical SEO practices.

August 16, 2018 at 4:10 amThe Marketing Section

How Pros Grow Their Business, Explained In 3 Ways

Businessmen Shaking HandsIt’s an achievement for every business to be able to afford opening another branch. It shows that they’ve been successful in acquiring profits, and the customers keep coming — even if they need a business loan to finance their operations.

Still, a new branch doesn’t mean the old one won’t get prioritized anymore — business owners need to attend to all branches, in case they need some repairs or new equipment. Here’s a closer look at how to manage a business and its branches.

1. Constructing a New Site

In constructing a new site or branch, business owners would need to spend on a team of engineers, architects, interior designers, and construction workers.

The cost of such a project would normally reach hundreds of thousands to a million, depending on the size of the building or its location. For example, a two-story restaurant would be a significant investment, especially if they’re in a prime commercial location.

2. Getting New Supplies

Business leaders normally have to purchase new supplies and equipment whenever there’s a new branch, or if the equipment in the current branch isn’t functioning anymore.

A lending company could help in these aspects through granting loans to restaurateurs or store owners who lack funds to buy new supplies.

3. Doing Repairs and Maintenance

Lastly, having repairs and maintenance checks on all branches or sites of the business ensures that hidden faults are detected and corrected. For example, a malfunctioning AC in a spa or salon needs to be dealt with right away.

A large-scale repair project would require significant funds, which could be solved by business loans. Doing this would ensure that everything is working fine, and any malfunctions don’t hinder the business.

There are steps that entrepreneurs have to take if they want to run their businesses successfully. For example, you should know what to do about getting a new site constructed, purchasing new supplies, and doing repairs. This is where lending groups come in, which could provide loans to business owners.

August 3, 2018 at 1:00 amStudy Section

Why Canadian SMEs Need to Invest More in Digital Marketing

digital marketing flashed on a laptopMany companies today have turned to online marketing as a staple part of their business expansion and development plan, which have been the norm for many small- and medium-sized businesses in Canada.

If you’re looking for SEO services in Ottawa or Toronto, many companies offer them along with other solutions such as social media management and website design.

Keeping Up with Trends

SMEs need to rethink their digital strategies for this year and focus more on mobile, email, social media, video and influencer marketing campaigns. Mobile marketing, in particular, has the potential to be a major source of leads since most people now use a smartphone.

In fact, an industry survey showed that almost 60% of phone users are unlikely to recommend your business if your website is not mobile-friendly. Social media serves as another gold mine that even companies in the financial sector, including mortgage lenders, are now using it as a marketing tool.

Online Shopping

SMEs in the retail sector are likely the businesses that need to invest in digital marketing more than any other industry. Canadians are increasingly becoming more accustomed to online shopping, which affects sales from physical stores.

Experts said that retailers could no longer ignore the ecommerce trend, especially since online retail would only continue to accelerate in 2018. The expansion would partly stem from major ecommerce companies that plan to launch new devices.

These include Amazon’s Echo smart speakers, which would allow users to tell what they want to order online instead of clicking icons on their phones.

While online marketing presents an opportunity to expand your business, it may be wise to outsource it to a third-party service provider. By doing so, you may save on costs and get a better value for your money. What is your business strategy for this year?

May 7, 2018 at 1:07 pmThe Marketing Section