Post Tagged with: "digital marketing"

Everything You Need to Know about Search Engine Optimization 


SEO blocks stackedIn today’s stiff competition, you need to keep up with the latest business trends to stay in the game. No matter how good your products and services are, it can be challenging to reach your goals without an effective branding strategy.

This is one of the reasons business owners today are shifting to digital marketing as a primary tool for promoting their products and services.

Search Engine Optimization Helps Your Business Grow

In Utah, Search Engine Optimization or SEO has helped thousands of startups and small businesses in many ways. SEO Werkz explains that these days, more people prefer using the Internet to get information and find the products or services they need. Statistics show that there are about 4.5 billion active Internet users daily. Having a strong online presence can help you build and expand your network.

Understanding the Role of SEO

The main role of SEO is to put your website on top of the search results of prominent search engines, such as Google, Yahoo, and Bing. This can be possible by optimizing each webpage through keyword research and development, content curation and submission, and link building analysis. To give you additional insights, here’s a quick overview of each step.

  1. Site Audit – SEO specialists need to check your website from scratch to determine the best methods for your campaigns.
  2. Keyword Research – Identify your target market and choose the keywords you want to rank for your website.
  3. Content Creation and Submission – In all SEO campaigns, you need original, relevant, and informative articles. This is crucial for link building strategies.
  4. Link Building Analysis – Before, you can simply build multiple links. Search engines can track link spamming activities. You need relevant and updated links for your campaigns.

Finally, you need to understand that it takes time to see the effectiveness of your SEO campaigns. Google and other search engines have become smarter these days. They can easily identify spams and black hat or unethical SEO practices.

August 16, 2018 at 4:10 amThe Marketing Section

Here are Ways to Improve Your Local SEO Strategy

SEO Flashed on Computer MonitorMany experts agree that to maximize the potential of a campaign, a company must take a clearly defined and specific approach. Local search engine optimization or SEO makes this possible. You can focus your attention on your neighborhood or region and filter out longshot markets.

Experts on local SEO for businesses in Denver cite the following tactics that can improve your campaigns.

Get Quality Reviews

A survey conducted by BrightLocal mentioned that 97% of their respondents read reviews for local companies, with 85% trusting what they read and even putting them in the same category as a personal recommendation. With these numbers in mind, it’s important to solicit reviews and post them on your business page or pages within your website.

Use different platforms for publishing both positive and negative reviews. Sites such as Google My Business, Facebook and others can help with this strategy. Respond to each review, regardless of its content, and monitor social mentions of your brand.

Direct Traffic to Local Pages

An optimized and heavy traffic homepage is a good thing. However, you also want your other localized pages to get the same amount of attention. Direct visitors to a place they would want to be in; funnel them to a page that has the information, products or services they are looking for or solves their immediate problems. Make the mentioned recommendations above possible by streamlining your pages’ layout and navigation.

Optimize Meta Descriptions and Titles

These are still important to the success of your campaigns. These elements reflect and provide a summary of the content of a page whenever the results appear after a query. Make the descriptions and titles catchy and descriptive enough to warrant a click from a user. Some best practices include removal of page names and use of relevant titles. Also, avoid duplication and don’t stuff keywords.

These are only some of the ways to improve the effectiveness of your local SEO campaigns. Implement these to gain an edge and get ahead of your competitors.

July 23, 2018 at 2:53 amThe Marketing Section

Why Canadian SMEs Need to Invest More in Digital Marketing

digital marketing flashed on a laptopMany companies today have turned to online marketing as a staple part of their business expansion and development plan, which have been the norm for many small- and medium-sized businesses in Canada.

If you’re looking for SEO services in Ottawa or Toronto, many companies offer them along with other solutions such as social media management and website design.

Keeping Up with Trends

SMEs need to rethink their digital strategies for this year and focus more on mobile, email, social media, video and influencer marketing campaigns. Mobile marketing, in particular, has the potential to be a major source of leads since most people now use a smartphone.

In fact, an industry survey showed that almost 60% of phone users are unlikely to recommend your business if your website is not mobile-friendly. Social media serves as another gold mine that even companies in the financial sector, including mortgage lenders, are now using it as a marketing tool.

Online Shopping

SMEs in the retail sector are likely the businesses that need to invest in digital marketing more than any other industry. Canadians are increasingly becoming more accustomed to online shopping, which affects sales from physical stores.

Experts said that retailers could no longer ignore the ecommerce trend, especially since online retail would only continue to accelerate in 2018. The expansion would partly stem from major ecommerce companies that plan to launch new devices.

These include Amazon’s Echo smart speakers, which would allow users to tell what they want to order online instead of clicking icons on their phones.

While online marketing presents an opportunity to expand your business, it may be wise to outsource it to a third-party service provider. By doing so, you may save on costs and get a better value for your money. What is your business strategy for this year?

May 7, 2018 at 1:07 pmThe Marketing Section