Post Tagged with: "digital marketing"

Here are Ways to Improve Your Local SEO Strategy

SEO Flashed on Computer MonitorMany experts agree that to maximize the potential of a campaign, a company must take a clearly defined and specific approach. Local search engine optimization or SEO makes this possible. You can focus your attention on your neighborhood or region and filter out longshot markets.

Experts on local SEO for businesses in Denver cite the following tactics that can improve your campaigns.

Get Quality Reviews

A survey conducted by BrightLocal mentioned that 97% of their respondents read reviews for local companies, with 85% trusting what they read and even putting them in the same category as a personal recommendation. With these numbers in mind, it’s important to solicit reviews and post them on your business page or pages within your website.

Use different platforms for publishing both positive and negative reviews. Sites such as Google My Business, Facebook and others can help with this strategy. Respond to each review, regardless of its content, and monitor social mentions of your brand.

Direct Traffic to Local Pages

An optimized and heavy traffic homepage is a good thing. However, you also want your other localized pages to get the same amount of attention. Direct visitors to a place they would want to be in; funnel them to a page that has the information, products or services they are looking for or solves their immediate problems. Make the mentioned recommendations above possible by streamlining your pages’ layout and navigation.

Optimize Meta Descriptions and Titles

These are still important to the success of your campaigns. These elements reflect and provide a summary of the content of a page whenever the results appear after a query. Make the descriptions and titles catchy and descriptive enough to warrant a click from a user. Some best practices include removal of page names and use of relevant titles. Also, avoid duplication and don’t stuff keywords.

These are only some of the ways to improve the effectiveness of your local SEO campaigns. Implement these to gain an edge and get ahead of your competitors.

July 23, 2018 at 2:53 amThe Marketing Section

Why Canadian SMEs Need to Invest More in Digital Marketing

digital marketing flashed on a laptopMany companies today have turned to online marketing as a staple part of their business expansion and development plan, which have been the norm for many small- and medium-sized businesses in Canada.

If you’re looking for SEO services in Ottawa or Toronto, many companies offer them along with other solutions such as social media management and website design.

Keeping Up with Trends

SMEs need to rethink their digital strategies for this year and focus more on mobile, email, social media, video and influencer marketing campaigns. Mobile marketing, in particular, has the potential to be a major source of leads since most people now use a smartphone.

In fact, an industry survey showed that almost 60% of phone users are unlikely to recommend your business if your website is not mobile-friendly. Social media serves as another gold mine that even companies in the financial sector, including mortgage lenders, are now using it as a marketing tool.

Online Shopping

SMEs in the retail sector are likely the businesses that need to invest in digital marketing more than any other industry. Canadians are increasingly becoming more accustomed to online shopping, which affects sales from physical stores.

Experts said that retailers could no longer ignore the ecommerce trend, especially since online retail would only continue to accelerate in 2018. The expansion would partly stem from major ecommerce companies that plan to launch new devices.

These include Amazon’s Echo smart speakers, which would allow users to tell what they want to order online instead of clicking icons on their phones.

While online marketing presents an opportunity to expand your business, it may be wise to outsource it to a third-party service provider. By doing so, you may save on costs and get a better value for your money. What is your business strategy for this year?

May 7, 2018 at 1:07 pmThe Marketing Section

Forget ‘Unique’: Market What Makes Your Brand Different

Brand concept shot

Is it still possible for a business to be marketed as ‘unique’? In a market where every start-up company has the latest, the brightest idea that can change the world, how do you make your brand stand out? The secret is advertising what makes you different. The keywords are ‘advertising’ and ‘different’.

Here are some tricks to help you:

Embrace Local

So you’re a local company. All the employees are residents of Melbourne, and you are sourcing ingredients from the neighbourhood. None of the imported stuff. Is that a bad thing? Not if you and your SEO consultants market it the right way. Rather than belittle what is seen locally, talk about how you are helping the community and the environment by minimising the consumption of fuel.

Have a Stand

Customers these days are all for supporting causes that are close to their heart. If you express your love for the environment or openly support charities, that can work well for business. Follow the lead of shoe brand TOMS, which donates a pair of shoes to those in need for every pair that customers buy. Major coffee shop franchises also support various causes, which they talk about in their yearly planners. You could talk about your chosen cause in a press release or on a blog post.

Give Back

The cause you support in your business could be in other locations, but that does not mean you should ignore your local community. You are embracing local, remember? Sponsor local events and be an active part of the community. Participate in clean-ups and cleanliness drives. Donate old clothes. The options are endless, but you do not have to participate in all of them. Choose a cause that is in line with your brand’s mission and vision.

There are plenty of ways to market your business. The most favourable one is the one that takes advantage of what you have to offer that enriches the lives of your customers.

April 2, 2018 at 6:05 amThe Marketing Section