Post Tagged with: "marketing"

Three People You Need for Your New Business

colleagues at workplaceStarting a business is not as easy as you might think. It’s not that hard either if you’ve got the right people to help. And before you think that you don’t have the money to hire a full team of professionals, know this: you don’t need a team of 50 to get a small business going.

What you need is a team comprised of these people:

Business Consultant

You have the vision, but what do you know about execution? Your approach to business might not be the most productive, and considering you’ve got limited resources, you need to use them wisely. A business consultant helps you determine where to focus and what marketing strategy to employ to conserve your resources while getting the most exposure. They inspect your business plan for flaws so you can correct them early on.

SEO Team

It’s impossible to achieve success these days if you’re not paying attention to SEO. Everyone else in Salt Lake City is doing it, and thinking you can beat them without doing any kind of search engine marketing will be your own downfall. SEO is so ingrained in business operations that you might not even know you’re doing it. You can be better informed with the help of an SEO consultant like SEO Werkz, however, so your efforts won’t be wasted on marketing strategies that do not show results.

Compensation Lawyer

Money is one of the most important resources you have to save when you’re just starting out. This doesn’t mean you should be paying employees beyond the daily minimum or ignoring their needs. A compensation lawyer will help you determine the basics of everything related to employee salaries and benefits, so you comply with the law while still having enough money for other aspects of the business.

Anyone can start a business, but not everyone will succeed if they don’t know the first thing about business operations. Find the right people to help you.

February 3, 2018 at 1:00 amThe Marketing Section

Email Marketing Strategies: What are Your Options?

A businessman using his emailWith over 144 billion emails being sent and received every day, email marketing ranks as one of the most elite means of business communication.

A standard inbox of an average consumer roils with competitive subject lines, attention-seeking emails, as well as dozens of email marketing services messages. So, how do you separate the signal from the noise? Vonazon and other marketing agencies share the following tips:

Personalization without the recipient’s name

According to a study by the Temple University’s Fox School of Business, personalized email greetings could be harmful to your marketing strategies. This is because of the recent rise in cyber-criminal activities such as identity theft and credit card fraud. As such, consumers are becoming overly cautious of emails with personalized greetings.

Here is the takeaway: gather little knowledge about your recipient and form a small time relationship with them before placing their names on the Internet. Find out the products they use, their history of purchase, and their favorite products before bombarding their inbox.

Short vs. long subject lines

A majority of people are obsessed with crafting a perfect subject line that they end up messing it. There are two major areas that you should always avoid. These include the 60-70 characters subject line and the extremely persuasive words.

Make sure that the subject line of your emails has less than 49 characters, as these will have a higher click through and open rate. Additionally, avoid words such as “must,” “last chance,” and “don’t be left behind.”

Give your readers something

Consumers love freebies. Studies say any email sent to consumers with a template, tools, or an eBook attached has a greater possibility of being opened and read. Depending on your line of business, you may also include photo albums, brain teasers, and expert interviews. This will not only make the consumers open your emails, but also respond to them.

Knowing the right strategies to email marketing only makes half of your marketing achievements. The other half lies in getting the right marketing agency that can help you apply the strategies effectively. Find an agent who is a team player and will listen to your needs and approach, and help you convert your efforts to sales.

December 7, 2017 at 7:46 pmThe Marketing Section