Post Tagged with: "SEO"

Everything You Need to Know about Search Engine Optimization 

SEO blocks stackedIn today’s stiff competition, you need to keep up with the latest business trends to stay in the game. No matter how good your products and services are, it can be challenging to reach your goals without an effective branding strategy.

This is one of the reasons business owners today are shifting to digital marketing as a primary tool for promoting their products and services.

Search Engine Optimization Helps Your Business Grow

In Utah, Search Engine Optimization or SEO has helped thousands of startups and small businesses in many ways. SEO Werkz explains that these days, more people prefer using the Internet to get information and find the products or services they need. Statistics show that there are about 4.5 billion active Internet users daily. Having a strong online presence can help you build and expand your network.

Understanding the Role of SEO

The main role of SEO is to put your website on top of the search results of prominent search engines, such as Google, Yahoo, and Bing. This can be possible by optimizing each webpage through keyword research and development, content curation and submission, and link building analysis. To give you additional insights, here’s a quick overview of each step.

  1. Site Audit – SEO specialists need to check your website from scratch to determine the best methods for your campaigns.
  2. Keyword Research – Identify your target market and choose the keywords you want to rank for your website.
  3. Content Creation and Submission – In all SEO campaigns, you need original, relevant, and informative articles. This is crucial for link building strategies.
  4. Link Building Analysis – Before, you can simply build multiple links. Search engines can track link spamming activities. You need relevant and updated links for your campaigns.

Finally, you need to understand that it takes time to see the effectiveness of your SEO campaigns. Google and other search engines have become smarter these days. They can easily identify spams and black hat or unethical SEO practices.

August 16, 2018 at 4:10 amThe Marketing Section

Here are Ways to Improve Your Local SEO Strategy

SEO Flashed on Computer MonitorMany experts agree that to maximize the potential of a campaign, a company must take a clearly defined and specific approach. Local search engine optimization or SEO makes this possible. You can focus your attention on your neighborhood or region and filter out longshot markets.

Experts on local SEO for businesses in Denver cite the following tactics that can improve your campaigns.

Get Quality Reviews

A survey conducted by BrightLocal mentioned that 97% of their respondents read reviews for local companies, with 85% trusting what they read and even putting them in the same category as a personal recommendation. With these numbers in mind, it’s important to solicit reviews and post them on your business page or pages within your website.

Use different platforms for publishing both positive and negative reviews. Sites such as Google My Business, Facebook and others can help with this strategy. Respond to each review, regardless of its content, and monitor social mentions of your brand.

Direct Traffic to Local Pages

An optimized and heavy traffic homepage is a good thing. However, you also want your other localized pages to get the same amount of attention. Direct visitors to a place they would want to be in; funnel them to a page that has the information, products or services they are looking for or solves their immediate problems. Make the mentioned recommendations above possible by streamlining your pages’ layout and navigation.

Optimize Meta Descriptions and Titles

These are still important to the success of your campaigns. These elements reflect and provide a summary of the content of a page whenever the results appear after a query. Make the descriptions and titles catchy and descriptive enough to warrant a click from a user. Some best practices include removal of page names and use of relevant titles. Also, avoid duplication and don’t stuff keywords.

These are only some of the ways to improve the effectiveness of your local SEO campaigns. Implement these to gain an edge and get ahead of your competitors.

July 23, 2018 at 2:53 amThe Marketing Section

A Common Factor All Successful Online Marketing Schemes Have

SEO concepts seen on a laptop screenWith more than half of New York’s population using the internet and the entire population having access to mobile broadband service, it should go without saying that the State’s residents are increasingly becoming digitally-connected. In fact, for the majority of them, having access to the internet is already a way of life — more of a necessity than a luxury. This makes complete sense, seeing that many of them rely on the web for a lot of their activities.

With that said, you should no longer look at online marketing as just a useful addition to your overall marketing campaign. You already have to treat it as a necessity. You should also come to the understanding that a crucial key to its success is search engine optimization.

Getting to the bottom of SEO’s importance

At its core, an effective New York SEO campaign will make your online assets appear higher on search engine results pages (SERPs), which means your brand will too. It won’t do you any good if your online platforms, even if you have multiple of them, don’t appear on the first page of SERPs. Optimizing your site based on the criteria of search engines, especially the industry’s biggest names (Google, Bing, and Yahoo!) increases the likelihood of better rankings.

The higher the ranking, the more visibility your brand receives. This then translates to a boost in the amount of potential traffic flowing to your web-based assets.

SEO’s essence in today’s internet-connected society.

Know that most search engine users favor only the top five recommendations on SERPs. As such, falling beyond this can mean potentially huge visitor losses on your part. Because SEO gives you the opportunity to appear on the top-most part of SERPs, you should take advantage of this as soon as possible.

This is just one part of the equation that SEO fulfills, but it should already be enough for you to recognize its utmost value in your overall marketing campaign.

November 28, 2017 at 7:49 amThe Marketing Section