Post Tagged with: "Social Media"

4 Social Media Management Tools You should Have in 2018

Social Media in a sticky noteWhether you are running a small or big business, having an effective social media management strategy is a huge advantage. This gives you an opportunity to increase brand awareness, build and expand your network and improve your customer service.

At some point, you might consider using different social media platforms to promote your business in Canberra. This is a good move for start-ups and growing companies that want to reach the next level. If you are considering this option, you need the best social media management tools to keep you updated.

Here are some of them:

SocialDrift

This tool is essential for businesses using Instagram as their main social media channel. The main feature of this tool is it allows you to send automated likes and comments to your target users within a specific demographic. Instagram marketers use this strategy to entice other users to visit their account, which improves brand awareness and drives followers.

Buffer

Buffer is among the most popular publication tools used by social media marketers. It allows you to schedule your daily posts across all your social media accounts. By default, this tool will recommend the best posting time according to certain peak engagement, but you can always customise the date and time. Buffer’s main features include post composer, custom post schedule and post statistics.

Owlmetrics

This data analytics tool is best for Instagram users. It enables you to analyse follower engagement and growth by gathering relevant data, such as post-peak time, popular content, and your audience’s behaviour. Use this tool to improve your content marketing.

Sprout Social

For businesses requiring an enterprise-level social media solution, Sprout Social should be on top of the list. This is among the most advanced social media management tools, as it connects you to the major social networks. It likewise features comprehensive data analytics and content publishing tool for all your social media accounts.

Investing in these tools is a good decision, as they can help improve your marketing strategies and increase your chances of gaining success. Work with a reputable provider of digital marketing solutions today. They can help you analyse the data gathered from those tools.

April 24, 2018 at 7:00 amThe Marketing Section