The Marketing Section

July 23, 2018 at 2:53 am

Here are Ways to Improve Your Local SEO Strategy

SEO Flashed on Computer MonitorMany experts agree that to maximize the potential of a campaign, a company must take a clearly defined and specific approach. Local search engine optimization or SEO makes this possible. You can focus your attention on your neighborhood or region and filter out longshot markets.

Experts on local SEO for businesses in Denver cite the following tactics that can improve your campaigns.

Get Quality Reviews

A survey conducted by BrightLocal mentioned that 97% of their respondents read reviews for local companies, with 85% trusting what they read and even putting them in the same category as a personal recommendation. With these numbers in mind, it’s important to solicit reviews and post them on your business page or pages within your website.

Use different platforms for publishing both positive and negative reviews. Sites such as Google My Business, Facebook and others can help with this strategy. Respond to each review, regardless of its content, and monitor social mentions of your brand.

Direct Traffic to Local Pages

An optimized and heavy traffic homepage is a good thing. However, you also want your other localized pages to get the same amount of attention. Direct visitors to a place they would want to be in; funnel them to a page that has the information, products or services they are looking for or solves their immediate problems. Make the mentioned recommendations above possible by streamlining your pages’ layout and navigation.

Optimize Meta Descriptions and Titles

These are still important to the success of your campaigns. These elements reflect and provide a summary of the content of a page whenever the results appear after a query. Make the descriptions and titles catchy and descriptive enough to warrant a click from a user. Some best practices include removal of page names and use of relevant titles. Also, avoid duplication and don’t stuff keywords.

These are only some of the ways to improve the effectiveness of your local SEO campaigns. Implement these to gain an edge and get ahead of your competitors.