The Marketing Section

February 1, 2017 at 1:00 am

Three Things to Know about Australia’s Ute

truck fleet
Australia is known for many things: the Great Barrier Reef, the casual Aussie accent, kangaroos and koalas, surfs and beaches, and a more laid-back lifestyle.

When it comes to vehicles, nothing spells Land Down Under more than the utility coupes.

To help you appreciate and understand the ute culture in Australia, here are three important things to know about the vehicle:

1. Utes Are Not Pickup Trucks – Technically

The quintessential vehicle features two doors and a cargo tray. It is popular in the rural areas where it serves several purposes, including delivering goods during the weekdays and carrying camping gear during the holidays.
Over the years, however, the term has been used interchangeably with ’pickup’.

Perhaps it is because of the increased demand and patronage for supersized American pickup trucks. They can also survive the diverse road conditions and landscapes of the country. Technically, pickup trucks are different from the Australian utes since they do not have integrated cargo trays.

2. South Australia Does Not Classify Classic Utes as Heavy Vehicles

In South Australia, the category for heavy vehicles includes B-doubles, road trains, trucks, agricultural machinery, tankers, delivery trucks and other vehicles that are long and are slow-moving when on the road. MFI Service Bodies, for example, uses heavy-duty vehicles for their commercial and recreational fleet services.

Licences given to the owners are dependent on the vehicle class: light rigid or medium rigid, heavy rigid or heavy combination, and multi-combination.

3. It Is Normal to Customise Utes

Since utes are not only a necessity but also a bragging right, most owners spend money on customising their design. Some of the popular additions include bullbars, spotlights and mudflaps. You can also customise commercial ladder racks in Australia.

Despite the influx of more foreign heavy-duty vehicles, the utes are here to stay. Their multipurpose use serves Australians in ways that other service vehicles can’t. Trucks may evolve, but utes will never go away.

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