The Marketing Section

May 7, 2018 at 1:07 pm

Why Canadian SMEs Need to Invest More in Digital Marketing

digital marketing flashed on a laptopMany companies today have turned to online marketing as a staple part of their business expansion and development plan, which have been the norm for many small- and medium-sized businesses in Canada.

If you’re looking for SEO services in Ottawa or Toronto, many companies offer them along with other solutions such as social media management and website design.

Keeping Up with Trends

SMEs need to rethink their digital strategies for this year and focus more on mobile, email, social media, video and influencer marketing campaigns. Mobile marketing, in particular, has the potential to be a major source of leads since most people now use a smartphone.

In fact, an industry survey showed that almost 60% of phone users are unlikely to recommend your business if your website is not mobile-friendly. Social media serves as another gold mine that even companies in the financial sector, including mortgage lenders, are now using it as a marketing tool.

Online Shopping

SMEs in the retail sector are likely the businesses that need to invest in digital marketing more than any other industry. Canadians are increasingly becoming more accustomed to online shopping, which affects sales from physical stores.

Experts said that retailers could no longer ignore the ecommerce trend, especially since online retail would only continue to accelerate in 2018. The expansion would partly stem from major ecommerce companies that plan to launch new devices.

These include Amazon’s Echo smart speakers, which would allow users to tell what they want to order online instead of clicking icons on their phones.

While online marketing presents an opportunity to expand your business, it may be wise to outsource it to a third-party service provider. By doing so, you may save on costs and get a better value for your money. What is your business strategy for this year?